Behind the Brand
Dovile, how did CBD come into your life?
It all began when my family faced a significant challenge. My dad was diagnosed with a brain tumour, and surgery wasn't an option. The only thing left was monitoring and hoping for the best. We turned to alternative medicine in search of potential help.
The healer we met introduced us to CBD, which, based on her experience, had shown great results for similar health issues. After a year of using CBD, my dad had an MRI scan, and the results were unbelievable. The doctor said the tumour was encased in some sort of "shell" and wasn't a threat anymore. Believe it or not, this experience gave us hope. Soon after that, the entire family began using CBD products and later got into CBD-infused cosmetics. We noticed improvements in our sleep patterns, skin, and hair. This couldn't just be a coincidence, especially as scientists started widely talking about the positive effects of CBD.
When was the moment you decided to create a personal CBD skincare line?
I first created CBD skincare for myself. That's why there was no rush, and developing the formulas took around a year. Products in my signature line are not just CBD-infused but also natural and organic. A year of testing led to formulas that are minimalistic but contain potent, active ingredients for even better results than at the beginning. As a person, I value quality over quantity.
Then, as I openly shared my product creation process on social media, my audience grew curious and wanted to try them. After receiving overwhelmingly positive feedback and having a growing number of clients awaiting the launch, I decided to make these fantastic products available to as many people as possible. I can't keep good things to myself. (laughs)
“I first created CBD skincare for myself.”
- Dovile Zilinskaite
You've had a successful career in the beauty industry, training thousands of people worldwide.
Why launch DOVILE LONDON when it seems you already "have it all"?
I wanted to return to the essence, seeing skincare as a ritual. Skincare today is a massive industry, and many products could be harmful to our health. Not long ago, we used nature's gifts more often and lived healthier lives. I'm delighted to combine science and nature in cosmetics. Moreover, this signature line is more than just skincare, it's a reminder to slow down and be mindful. In our constant rush, we often overlook what we put on our skin. I created DOVILE LONDON as a natural yet effective daily ritual.
